Tip 1: Knowledge is power

Understanding is very crucial in everything. You will be surprised to know that every product has its own language and the same applies to diamonds. When shopping online for diamonds, you need to be familiar with the 4Cs which are cut, colour, clarity and carat. Observing these factors helps you determine the full value the diamond represents. Diamonds are certified by organizations such as AGS (American gemology society) GIA (Gemological Institute of America) or IGI (International Gemological Institute) and all diamonds should have their certificate grading report from any of these organizations, where they don’t, you should be pessimistic about going for them.

Tip 2: Always Target Trusted sites

In as much as you want to buy something not too expensive, you want to be super careful when buying online. There are so many untrue websites out there and you might want to stick to the popular ones that have their integrity and businesses to protect. Foremost, start your journey towards your shopping by doing an intense search of online jewellery stores that sell diamonds then you narrow you wide choices down by checking to see the ones associated with professional trade organizations, e.g. JBT (Jewelers Board of Trade). And have accreditation from online organizations which ensures ethical business practices. For example, BBB (Better Business Bureau) certifies sites that are trustworthy with a good reputation.

Tip 3: Compare your options

After you have successfully picked out a store and you have decided on the particular diamond you want, to save more money, you may have to cross-check its value with similar diamonds on other sites. For instance, take the price as a base factor then check with other diamonds of similar price with their accompanying documentation reports. This will help you determine if you are actually getting a good deal from your investment and where you are not, you will be able to consider your other options.

Tip 4: Policy Check

Most people have no idea that there are diamonds that come from conflict regions, these diamonds are popularly known as conflict diamond or blood diamonds and they should specifically be avoided when you are shopping. While shopping online, you should always check to see if the online store has a policy that declares that they do not sell these types of diamonds. In the same vein, always ensure that there is an apparent return policy with clearly defined terms in cases where the diamonds fail to meet the required standards where it is appraised by independent appraisers.

Tip 5: No free lunch

This term is used in relation to independent appraisers. As the phrase implies, they should be exactly how they are described, independent. They shouldn’t share any affiliation whatsoever with the store selling the diamonds which may cloud their evaluation. They are not supposed to sell or exchange, they are to offer their professional advice. As a buyer, you are to choose your own appraiser and to be on the safe side, you should never accept free appraisal services from stores.

Tip 6: Spilled milk

Though it might seem like a normal thing to do, this list would not be complete without reiterating this important fact. It is sacrosanct to remember to inspect the shipping package for signs of tampering when it arrives before you sign for it. This is because where you sign for the package; the jewellers no longer have their insurance cover and are no longer liable for the package (in instances where you have complaints). Where you see signs that the package has been tampered with, do not accept and then contact the store for clarification.

Though not exhaustive, these are just a few tips we identified that could come handy when you are shopping for diamonds online. They are very important because they guide you in making the best choices.